Play what you love in life
Playlife Co. is a sports and entertainment brand licensing agency. We represent premier sports, game, and entertainment brands — and connect them with the developers, manufacturers, and distributors who bring them to life in games, on shelves, and at live events around the world.
What we do
We do two things, and we do them well. We represent great brands and help them grow into new categories — games, collectibles, apparel, live events. And we open the door for incoming brands and partners who want access to the properties we represent. The result is partnerships that actually ship: real products, real audiences, real revenue.
our brand partners
The brands we represent aren’t just clients — they’re a roster of properties our partners can build with.
Manufacturing & Distribution partners
Interactive Development Partners
Momentum
Big Buck World Championship XVIII took the show on the road to Nashville, TN on October 10-11 at Marathon Music Works. With a $125,000 prize pool and more than 400,000 live stream views over the weekend, this year’s event raised the bar once again—blending top-tier competition with the spirit of Music City.
Danny McBride is developing a TV project that combines elements of Major League Wrestling and Don-Gato Tequila in a new hybrid entertainment venture.
Major League Wrestling (“MLW”) and Ayozat TV have today announced a broadcast partnership, bringing the league to UK airwaves Wednesdays at 9pm on SKY channel 191, with classic MLW content airing Fridays at 9pm.