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Play what you love in life
Playlife Co. is a licensing agency that represents premier sports, game and entertainment brands, proven interactive game developers, and established merchandise manufacturers.
We connect them to one another, maximizing their potential in the on and offline world.
Because brands matter!
News
Latest in the industry

MLW signs UK Television Agreement with Ayozat TV on SKY
Major League Wrestling (“MLW”) and Ayozat TV have today announced a broadcast partnership, bringing the league to UK airwaves Wednesdays at 9pm on SKY channel 191, with classic MLW content airing Fridays at 9pm.

'Kidults' drive a bump in toy sales
Child's play is big business, but not entirely because of kids. Adults buying for themselves are helping drive toy sales, which jumped 37% to $28.6 billion in 2021, Bloomberg reports.
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